Collection: Itra for Pooja – Fragrance that Elevates Devotion

Itra, also known as natural attar, has held a sacred place in Indian spiritual practices for centuries. In Hindu rituals and daily worship, fragrance is considered a direct offering to the divine. The soothing aroma of pure itra creates a peaceful environment, helping the mind settle into prayer and meditation. It symbolizes purity, devotion, and positive energy.